The Evolution of Proxy Services: Smartproxy's Rebranding to Decodo and Its Impact on the Web Scraping Industry

Proxy services power businesses by masking IP addresses and enabling seamless access to online data, vital for everything from scraping competitor pricing to conducting global market research—all while keeping operations discreet and secure. As the rise of artificial intelligence (AI) and big data accelerates, proxy services have evolved from simple anonymity providers into essential components of a data-driven world. Companies now rely on them to stay agile, informed, and ahead of the curve in an increasingly competitive environment.

Announcement of Smartproxy's Rebranding

On April 22, 2025, Smartproxy rebranded as Decodo. This isn’t just a new logo or tagline—it’s a bold leap forward with innovative tools like the Universal Scraper and an AI-powered parser. Decodo claims to redefine how businesses approach web scraping, offering smarter, faster, and more adaptable solutions. To celebrate, they’ve introduced a limited-time 30% discount with the code "DECODO30", inviting users to experience the difference.

Smartproxy's Transformation to Decodo: A Strategic Shift

Core Information on the Rebranding

The shift reflects what modern businesses need: not just proxies, but intelligent, integrated systems for collecting web data. The Universal Scraper stands out as a flagship feature, designed to tackle even the trickiest websites with ease, while the AI-powered parsing tools turn raw data into actionable insights in seconds. This rebrand shows a development direction for the IP proxy industry, blending cutting-edge proxy technology with practical application.

Business Transformation and Positioning

Decodo isn’t content to remain a traditional proxy provider. Instead, it’s carving out a niche as a comprehensive web data solutions platform, leveraging AI to streamline every step of the data collection process. This transformation mirrors a broader industry pivot toward automation and efficiency, where businesses demand more than just IP rotation—they want tools that think and adapt. By positioning itself at the intersection of proxies and AI, Decodo is poised to lead the charge in meeting these sophisticated needs.

Data Scraping in the AI Era: Adaptation and Transformation

The Role of AI in Data Scraping

AI has turned data scraping into a powerhouse of precision and speed. Clunky scripts used to struggle with dynamic web pages, while AI-driven tools can now outsmart anti-bot measures, adapt to shifting layouts, and pull data with pinpoint accuracy. Take Decodo’s Universal Scraper as an example — it uses machine learning to navigate complex sites, delivering clean, reliable, and real-time results. For businesses, this means less downtime, fewer errors, and quantities of fresh data to support their strategies.

Business Adaptation and Value of Transformation

Decodo isn’t content to remain a traditional proxy provider. Instead, it’s carving out a niche as a comprehensive web data solutions platform, leveraging AI to streamline the data collection process. This transformation mirrors an industry trend — automation and efficiency. Businesses now demand more than just IP rotation—they want tools that think and adapt. Decodo positions itself at the intersection of proxies and AI to meet these needs.

Comparative Analysis: GoProxy vs. Smartproxy (Decodo)

Overview of GoProxy and Smartproxy (Decodo)

GoProxy is a trusted name in the proxy game, offering a versatile lineup of residential, datacenter, and mobile proxies. It’s built for users who value affordability and reliability without overcomplicating things. Meanwhile, Decodo (formerly Smartproxy) is pushing boundaries with its AI-enhanced web data solutions, targeting businesses ready to embrace automation and tackle large-scale scraping projects with advanced technology.

Comparison of Business Models and Services

GoProxy: Focuses on delivering straightforward, budget-friendly proxy services. It’s perfect for small businesses or individuals who need dependable access for tasks like basic scraping or geo-restricted browsing. 

Decodo: Aims higher with AI-driven features like the Universal Scraper, catering to enterprises that require robust, automated systems for intricate data extraction across massive datasets.

GoProxy keeps it simple and cost-effective, while Decodo leans into innovation and scalability—two distinct paths for two different audiences.

Market Demand Changes and Advantages

The proxy market is shifting fast, with rising demand for AI integration, ethical sourcing, and compliance with regulations. 

• GoProxy Advantages: Its strength lies in affordability and flexibility, making it a standout choice for users who want reliable proxies without the premium price tag or complex features. 
• Decodo Advantages: With its AI-powered toolkit, Decodo shines for businesses needing precision, automation, and end-to-end data solutions—ideal for high-stakes, large-volume projects.

While Decodo offers a glimpse into the future, GoProxy’s practical, no-nonsense approach keeps it a strong contender for everyday needs.

Comment

Decodo’s rebranding from Smartproxy signals an exciting evolution in the proxy and data scraping world. Its embrace of AI and innovative tools like the Universal Scraper positions it as a leader for businesses ready to push the limits of web data collection. Yet, for those who prioritize simplicity and value, GoProxy remains a rock-solid option, delivering dependable proxy services without the extra frills. Whether you’re drawn to Decodo’s cutting-edge vision or GoProxy’s straightforward reliability, the choice depends on your goals—but both are shaping the future of this dynamic industry.

Choose GoProxy Unlimited Residential Proxies for Large-scale Projects

While Decodo bills strictly by traffic volume, GoProxy’s unlimited hourly/daily plans provide predictable, cap-free usage ideal for bursty or large-scale jobs like web scraping. Explore GoProxy’s unlimited residential proxy plans and contact us to get your 1-hour trial for $20 today!